The EPSON STYLUS PHOTO RX640 is an affordable printer providing photograph-quality scan, copy, and print functionality. By integrating fun photo-printing functions, this high-performance, multifunction machine allows everyone to print photos easily at home. While inheriting its user-friendly, front-operated style, its layout is anchored around a 2.5-inch, PhotoFine liquid crystal display offering high visibility. The operative keywords are: “big, easy to view, and simple.” With an arrangement of keys made intuitive by the flow of operations, and a simple design that does not overwhelm the user with the feeling of too many functions, the operating panel has been dramatically improved. Operability is also better, and the user is provided with the enjoyable experience of creating photographs exactly as they exist in the mind’s eye.