The completely new designed Viani main catalogue is considered a benchmark for an entire branch: Traders of delicatessen can arrange their assortments from over 1,500 specialities. The ring binder makes flexibility and convertibility easy. Its format creates structure and allows various combinations of text and image. The photography puts the products in the right perspective and avoids too much competition between the single pictures. The paper underlines the natural character of Viani’s specialities. It’s a striking contrast to the unusual colour of the register. Last but not least, fine typography accompanies fine food.