The Phenom 300, a light executive jet, delivers premium comfort, outstanding performance, and low operating cost. It was designed for high utilization and high availability. Its pilot-friendly cockpit and docile flying qualities enable single-pilot operation and an easy transition for less experienced pilots. Approached by Embraer, BMW Group DesignworksUSA leveraged their deep knowledge of premium transportation design to redefine the executive jet. Employing the concept of “Nu Luxury”, DesignworksUSA deliberately questioned the traditional executive jet definitions.