R7 is a new, emotionally appealing, high-definition LCD TV aimed at “economic stylist” groups which place importance on style and practicality. The optimized, stick-type, reflecting speaker hidden in the small space of the bottom part helps to ensure a compact design. Through the simple appearance of a smooth surface and the bold and modern combination of black-and-blue and white-and-red, a TV set as a tool of emotion that corresponds to its user space is proposed. Its stand, which can be swiveled, with a unique appearance is reminiscent of a wine glass.