The BenQ Smart Phone P31 is an outstanding product uniting fashion with digital technology and designed to satisfy the discriminating quality demands and taste of professionals. Besides its powerful integrated digital functions, BenQ P31 represents the transformation from a "cold" technological product to a product of personal style and fashion. P31 ingeniously combines the functions of communication, personal digital assistant and digital imaging to provide an excellent design that satisfies both business and fashion requirements. The design captures the impression of a business professional reading his/her agenda and turns that impression into a technological digital product. The fine quality represents a product that is inherently mature and humanistic.