The Tesla Roadster is a high-performance, electric-powered sports car that hopes to radically change public perception about what an electric vehicle could be. It produces zero emissions and has a 250 mile range on a single charge and can accelerate from 0 to 60 mph in 4.0 seconds. While styling was of paramount importance, with an emphasis on performance and timeless beauty, avoiding any association with the legacy of odd-looking electric vehicles was an imperative. Designers eschewed a futuristic look in favor of a familiar, accessible aesthetic that would help put drivers at ease with the technology. Response so far has been tremendous. More than 320 people have reserved a car without having even driven it (and, in some cases, without having physically seen it), proving that electric vehicles do not have to be slow, boring or ugly.