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Coasting Experience for Shimano
Coasting is a line of Shimano components and recreational bicycles from multiple manufacturers. It represents an integrated, industry-wide strategy to engage non-cyclists in casual biking. To reach the 160 million US adults who are not riding bikes, Shimano partnered with designers and manufacturers to specify a new biking experience that conjured childhood memories of simple, joyful riding. Enabled by novel features, such as automatic shifting, puncture-resistant tires and coaster brakes, these bikes are easy to ride. In addition, a comprehensive Web site helps people to locate and suggest safe places to ride, and a trade campaign and training curriculum educate salespeople to better serve the recreational non-elite customer.
发布于2019-11-29
设计奖项

美国IDEA工业设计奖

Gold/金奖

2008 年

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