The VIOlight Toothbrush Sanitizer and Storage System uses safe, clean ultraviolet light to kill up to 99.9 percent of the germs on your toothbrush. It fills the marketplace void for home toothbrush sanitizers that are consumer friendly, easy to use and stylish. One of the design parameters established by the designers necessitated VIOlight not require users to change their normal brushing routine. The device emulates a standard bathroom toothbrush storage cup rather than a commercial-like sanitizer. When you are done brushing simply insert the toothbrush in the cup until your next brushing. Within the first six months VIOlight went on the market it sold over 10,000 units and received acclaim from the media as well as the dental professional industry.