Form and structure of the stand illustrate the creative work process of the company. The basis is a semi-transparent facade, which is supported by wooden slats. These elements, labelled with expressive key values, continuously become more concentrated and converge at the centre of the stand, where they appear to be sucked into the semi-circular entrance area and lead to the destination. Just as the design process leads from the initial idea to a finished piece of furniture that can be found inside the stand.