The Drinkworks™ Home Bar makes cocktails, beers, ciders and sangrias at the touch of a button, chilled to the perfect temperature. The packaging was designed with the consumer in mind. The designers studied the entire consumer journey, from shopping at retail to the transport home, the un-boxing experience and recycling, in order to remove all pain points. Lifting and carrying can be accomplished via a top handle or two side handles. Unboxing is achieved by releasing two side-locks and simply lifting the top of the box off—no awkward lifting required.