Fisher-Price's 85-year-old brand is one of the most well-known in the world for innovative children’s products. The company's new design strategy, Future of Parenting, inspires transformational innovation and the evolution of business, based on trends and fast-paced technology advancements. Working with futurists, psychologists and industry thought leaders, designers created an ambitious but also pragmatic vision—brought to life in a video making its debut at the 2016 SXSW Interactive Festival and targeting Millennials and Gen Z. The new design strategy is highlighted in Fast Company, Inc., Today’s Parent, AdWeek and Harvard Business Review.