Your product’s packaging is arguably the first thing the consumer sees, as a part of the product experience. It forms the first ever interaction between product and consumer, and a successful interaction means a consumer will pick the product up off the aisle and add it to their cart. Bad packaging design can adversely affect a product’s success or its performance, while a well-packaged product allows it to stand out, prompting someone to pick it up and decide to purchase it. Packaging Design is more than just a box with artwork… it’s the product around the product, and deserves as much attention while designing as the item within it. Packaging Design forms just one of the various categories of the A’ Design Award and Competition, which spans the popular categories like Architecture, Lighting, and Consumer Electronics, as well as the obscure, lesser-known categories like Cybernetics, Prosumer Products, and Safety Apparel Design. The A’ Design Award’s ultimate goal is to be an umbrella that covers good design across all disciplines, which is why it has 100 different categories for submitting design projects, and 218 jury members (comprising academics, design professionals, and press members) from all around the world collectively judging the works. Winners of the A’ Design Award don’t just secure a trophy and a certificate, but receive an entire PR Campaign dedicated towards pushing their career, clout, and even their projects to newer heights. A’ Design Award’s winners and even its participants are included in its annual award book and business network, while additionally contributing to their country’s overall design ranking that paints a holistic picture of how design-centric and design-forward each country is. The A’ Design Award is currently accepting entries for the 2021 edition of the award program, so go ahead and give your work and career the push it deserves! Here are some of our favorite Packaging Design winners from the A’ Design Award & Competition 2020. If you have a potential packaging design project that you think is worthy of an award, Click here to register & participate in the A’ Design Awards 2021. Last day to submit your work is the 28th of February! Impressed? Inspired? Go ahead and grab a spot for your own designs at the A’ Design Award and Competition 2021! Click here to Register Now!