Sitting at home for months has pushed many of us to make more content than usual – it could be as simple as making banana bread (and posting it without an overused joke) or starting your own podcast, content creation has knowingly or unknowingly become a bigger part of our lives. We have also quickly learned one of the most important parts of making good content is lighting, even if you are just someone who takes selfies you know lighting is EVERYTHING. Quarantine means we can’t just go out and catch the golden hour as carelessly as we did, so we have the next best thing that will make life easier and your content more ‘lit’ – the BIGSOFTI portable soft-light! You don’t need a huge ring light with a stand or an expensive studio lighting set up to get the perfect shot. Designed by Australian film professionals, BIGSOFTI provides high-quality lighting anywhere, on any device. It is a mobile, high quality, bi-colour LED soft panel that delivers stunning diffused lighting for better photos, videos, and video calls across all your devices. It fits devices both with or without cases thanks to the bowed flex of the universal clip and the over-molded rubber edges that give additional grip without any scratches. The accessories are easy to swap in and out with a simple sliding mechanism, no screws or tools involved. BIGSOFTI (like the name suggests) is a soft light that mimics the one used by cinematographers for professional shots. Soft light is preferred when shooting beauty shots of people because it evens out skin tone and diffuses any hard shadows, making bumps and creases disappear. BIGSOFTI comes with a universal clip that fits all leading smartphone, tablet and laptop brands. It also has a shoe mount with 1/4″-20 thread to fit all cameras, tripods and light stands. And lastly, if your needs revolve around webinars and zoom calls, then this handy light also has a 3M Adhesive Mount for computer monitors and other general surfaces. You won’t need two hands to hold your device because the light only weighs 75 grams which makes it portable without strain. Control your lighting angle by up to 45 degrees with the rotating barrel connector built into all accessory mounts. BIGSOFTI runs for 95 minutes at maximum brightness in one charge – portable AND powerful! Good lighting not only makes for the best selfies (hello quarantine dating) but it also makes you and your content look more professional. Be it for personal needs like a FaceTime/Zoom calls or for your videos YouTube/TikTok/Instagram; if they look better and you go viral, you will be thankful to BIGSOFTI! BIGSOFTI is meant for everyone right from beginners to professionals. I mean take it from the big names in the game, Australian DOP Peter Eastgate ACS (Netflix “GO”) was using BIGSOFTI as an eye light on a recent FOXTEL TV commercial. Built with high CRI, photography grade, LED technology, it has 3 color settings for you to choose from – Tungsten, Daylight, and Clean White. It has 2 simple capacitive touch controller buttons that let you choose between 9 different light settings – selecting the right color and adjusting the brightness according to your environment. “Match the lighting in your surroundings with the variable color temperatures. Cooler daylight for scenes lit by the sun. Tungsten for indoors with warmer light globes. Clean White for when there is a mix in the scene or those times when you’re not quite sure,” advises the team. Since it’s super lightweight, it makes it easy to balance on a gimbal which is an arm workout in itself. Whether you’re a cinematographer on an Arri Alexa or an influencer shooting content on your iPhone – BIGSOFTI will help brighten up your frames even without the golden hour light. This really is your time to shine – literally and figuratively, so win half that battle with good lighting. Designers: Al Morrow & VERT Design (Andrew Simpson, Charlie Payne and Tyran Lechner) ($20 off). BIGSOFTI is a mobile, bi-colour LED soft panel that delivers diffused lighting for better photos, videos and video calls on all your devices (phones, tablets, laptops, cameras & more). Shot on iPhone X with front-facing camera. The big light wraps gently around features on the face, and a soft light evens out skin tone and diffuses any hard shadows – so bumps and creases disappear. Shot on iPhone X with front-facing camera. Shot on iPhone X. Look your best on video calls. Good lighting helps you standout and look more professional. Do you shoot handheld on a gimbal? They can be tough to balance. BIGSOFTI weighs just 74 grams (2.6 oz) – it’s so lightweight, you’ll hardly feel it. Aussie DOP Peter Eastgate ACS (Netflix “GO”) on a recent FOXTEL TV commercial using BIGSOFTI as an eye light. Whether you’re a cinematographer on an influencer shooting content on your iPhone – BIGSOFTI will help brighten up your frames. Simple 2 button function – for a combination of 9 different light settings: – Power On & Brightness Adjust – LOW – MID – MAX. – 3 Colour Temperature Setting – DAYLIGHT – CLEAN WHITE – TUNGSTEN. Match the lighting in your surroundings with the variable color temperatures. Cooler daylight for scenes lit by the sun. Tungsten for indoors with warmer light globes. Clean White for when there is a mix in the scene, or those times when you’re not quite sure. Control your lighting angle by up to 45 degrees with the rotating barrel connector built into all accessory mounts. Easily attaches to mobiles in seconds via the bowed flex of the universal clip. Over-molded rubber edges for great grip that will never scratch your devices. The design of the Universal Clip has been created to fit phones both with cases and those without. Flexible and resilient to fit all leading smartphone, tablets and laptops. Cutout designed into Universal clip allows BIGSOFTI to be simply placed directly above the webcam on laptops – for even, front lighting. Cold-shoe attachment designed to fit traditional cameras. Plus 1/4″ 20 thread mount in base allows for use on tripods and light stands. ($20 off). Hurry, less than 72 hours left! Raised over $400,000.