Simply drop the GoPure pod into any bottle of tap water and it instantly begins purifying and remineralizing it, effectively saving you big bucks by not having to buy mineral water bottles each time… while obviously giving you access to pure, potable water. Designed as a ridiculously tiny, reusable device, the GoPure pod comes with a plastic housing on the outside and a porous ceramic core on the inside. Through physical movement, convection currents, and Brownian motion, the water remains in continuous contact with the core, which in turn acts as a magnet to attract impurities. This process effectively eliminates common contaminants in tap water like lead, chromium, arsenic, copper, mercury, chlorine, fluoride, and E.coli, while continuously neutralizing bad taste and odor, and balancing the pH to an ideal 7.4. The tiny, portable nature of the GoPure makes it perfect to take with you wherever you go. You can use it in conjunction with the drinking water in your own home, or carry it with you in your backpack to use with tap water you’d find anywhere. The GoPure pod’s small size lets it easily fit into wide-neck bottles, allowing you to instantly begin purifying your water while it’s inside the bottle… giving you healthy, fresh, clean, good-tasting mineralized water while also eliminating the need to buy plastic bottles of mineral water that eventually end up in landfills.