Headphones are an integral part of the digital lifestyle, serving as mediator enabling individuals to keep their head up to the world. The Bose Noise Cancelling Headphones 700 are equipped with a powerful microphone system that allows users to take and answer calls anywhere with confidence. The system comprises four microphones for picking up and isolating the voice while cancelling the surrounding ambient noise. This yields an impressive audio quality even in rather noisy environments, while allowing users to still stay comfortably engaged in the outside world. At the same time, they have easy access to a voice assistant, which is ready for use at any time and activated by just pressing a button on the right ear cup. Another innovative feature of these elegant-looking headphones are the 11 levels of the noise cancellation, by means of which users can individually adapt the sound to their environment. Increasing the noise cancellation level incrementally minimises all sound distractions in loud places by blending them out. In turn, users can also decrease the level to the point where they hear the world as if they were not wearing active noise cancelling headphones at all. The AR-enabled Bose Headphones 700 also have motion sensors embedded inside that can detect the user’s head orientation and body movement while wearing them. This data then allows using Bose AR, an innovative augmented reality platform specifically for audio content tailored towards novel sound experiences.