The process from choosing a motif to taking the perfect picture requires a lot of effort, even in the digital age. The ZEISS ZX1 mirrorless full-frame camera supports photographers with a concept of integrated connectivity and at the same time allows more scope for creativity. In particular, the aim of the design was a reduction towards essential elements and a simple, ergonomic operation. The result is a coherent combination of hardware and software that provides smooth access to the main functions of “Shoot”, “Edit” and “Share”. This symbiotic approach is also exemplified in the clear 4.3" high-resolution multitouch screen, which features a slightly bent surface that guides the user’s finger intuitively through the toolbar and value settings. This screen bend allows for blind operation of the touchscreen, for example when using the viewfinder. Meanwhile, the ISO value, exposure time and aperture settings are easily accessible via hardware control elements. The camera lens delivers an impressive optical quality for outstandingly high image sharpness and excellent detailing. In addition, the camera also offers full Adobe Photoshop Lightroom CC for editing on-the-go on the screen, as well as 512 GB of internal memory and thus enough space for over 50,000 pictures in JPEG format.