Times Square is a refillable perfume bottle with digital function which offers a 2.4” screen, an integrated loudspeaker and 128 MB of memory. Whenever the smart bottle is raised, it displays previously loaded photos or plays songs or videos. Among the enabled file formats are JPG, BMP, PNG and GIF as well as mp4, AVI, QuickTime or WMV. Using the USB port, consumers can also personalise the bottle, for example with a favourite saying.