The design of the pelvic floor exerciser SKEA (Smart Kegel Exercise Aid) follows a gamification approach that combines exercises with mobile games. A sensor detects when the pelvic floor muscles are contracted and, with the help of the squeezes, controls a character in a video game on the smartphone. The form and colour scheme in the style of a black swan deliberately depart from the functional design language of medical products. The Bluetooth antenna is located outside the body, in the “swan’s neck”.