Laser projectors can be used to create impressive visual stagings that continue to provide intensive experiences. When designing the LG Cinebeam projector, the main focus was placed on the user experience. Based on an innovative, vertically oriented form factor, which also formally integrates a reflector, this projector presents itself as a very slim device that fascinates with its sculptural appearance. In addition, great care has been taken in designing the installation process. Unlike conventional projectors that must be installed on a table or a tripod, this model is very easy to set up as it simply needs to be placed on the floor. Allowing for a variety of scenarios, the device allows projecting films and videos in fascinating 4K resolution onto a wall in front, a screen and even onto a ceiling by means of its reflector. Featuring an integrated design, the reflector also protects the lens when the projector is not in use. In addition, the device can also easily be mounted on a ceiling. Thanks to its ergonomically designed handle, which is pleasing to the touch, the projector can be easily carried around. The power cable, which can be stored effortlessly in a built-in cable reel, embodies another functionally convincing feature. Rethinking the form and function of a laser projector has led to a device that showcases a high flexibility and an impressively clear appearance.