Portable two-way radios are designed for direct interpersonal communication via preset frequencies. Usually they are being employed in professional fields where they also are at the centre of decision-making structures. Following a strikingly innovative concept, the design of the ST7000 meets the requirements associated with such an application. The device is primarily aimed at a style-conscious target group consisting customer-facing staff, senior officers and executives. Defined as a flexible, modern tool of communication, the compact shape of this portable two-way radio skilfully reflects the behaviour of staff using such devices. Moreover, the design has also been created with a focus on functionality, especially with regard to the demands for clear arrangement and intuitive accessibility. The ST7000 provides high-quality audio quality that meets the needs of the target group and provides a stylish way of communicating. Moreover, it also increases user effectiveness, as the simple user interface guarantees secure and intuitive operation without the user having to concentrate on the device. It is ergonomically well thought-out and rests well balanced in the hand. Following an inspired design approach has made this two-way radio emerge with an impressive new language of form – it enables high-level communication and is extremely elegant.