“Without photography the moment is lost forever, as if it had never existed,” photographer Richard Avedon, who became famous with his photographs of celeb-rities like Andy Warhol, once described his passion. The design of the DSC-RX1RM2 aims at bringing back cameras to their original meaning. It was designed for photography enthusiasts who understand their true essence – to take pictures easily and efficiently. This highly advanced digital camera with palm-sized magnesium body rests well balanced in the hand of the user. The 42-megapixel 35mm full-frame back-illuminated image sensor and the Zeiss Zonar 35mm F2 large-aperture prime lens were precisely integrated in-to the camera’s body. Thus equipped, the camera provides optimal imaging performance and high-quality images. It features an ergonomic design and is easy to operate, not least thanks to its clear control layout. Its innovative functionality thus allows for self-explanatory and reliable imaging on a high level. Equipped with a compact pop-up viewfinder, it facilitates authentic framing. The conveniently tilting LCD monitor is also highly conducive to the process. It allows for convenient shooting from many positions. With its compact and highly functional design, the digital still camera DSC-RX1RM2 opens up new paths in photographic creativity.