The Magic Boost bra range is equipped with Magic Wire technology and available in three different versions: lift-up, push-up and shape-up. The lift-up bra has graduated padding, the push-up bra has padding on the sides. Both versions lift and increase the volume of the breast and hence create a fuller cleavage. The third bra is intended for women who already have a fuller bust and merely want to achieve a naturally rounded shape. The bra range can be complemented by other body-shaping lingerie.