Interior design plays a crucial role in the retail industry. The entire shop appearance is an expression of the brand, inviting customers to feel relaxed. Following an integrated approach, the design of GAMA emerged as a novel POS system. At first glance, it impresses with flowing lines and a premium-quality appearance. The form was inspired by the ancient Greek letter “gamma”, lending this system its visually enticing geometry. The integration of all components into one housing embodies an elegant solution. It consistently merges the functions of scanner, payment processing and printer into one clearly arranged device at the point of sale. Easy and intuitive to operate, the system delivers convenient access to users. As it comprises all functions needed in the retail business, it also provides comprehensive and competitive inventory management alongside the possibility to interactively display advertisements. GAMA thus delivers a high degree of innovative efficiency in the daily retail transaction processes. It enriches almost any interior with its geometric shape – redefining the relation between cashier, consumer and a POS system.