Aircraft interiors always serve to represent and reflect the self-image of an airline. The design of the cabin is a sophisticated platform for the self-presentation of an airline brand, functioning almost like a “canvas” to project its identity. Central in developing the interior design of the Airbus A350 XWB passenger cabin was the aim to create a modern, spacious environment for passengers and crew. The result is a simple yet sophisticated interior architecture. A strong sense of open space is achieved through a design that embraces all details. Continuous parallel lines merge with well-balanced proportions, while accent lighting help elements float and reduce visual weight. The windows are spaciously framed not only to enhance their perceived size but also to create even more possibilities for individual branding. In addition to the consistent form language a sophisticated lighting concept is another essential design element. A fully dynamic mood lighting system allows the creation of countless different scenarios. Exploiting neutral textures and a white colour scheme, the full-colour LED technology can generate atmosphere, create differentiation as well as improve passenger wellbeing. Enhancing the passenger experience across all classes, the passenger cabin of the Airbus A350 XWB delivers an outstandingly impressive interior design. One that still gives ample opportunity for airlines to project their brand identity.