The evolutionary development of smartphones follows the functionality of computers in many respects. Their design faces the challenge of how to transfer the possibilities offered by computers in a convincing and user-friendly manner. An impressively new form for a smartphone is embodied by the Xperia Z Ultra. It fascinates with a design that skilfully combines the dictum of generous design with a highly expressive minimalism. Its stylish appearance is further underpinned by adopting premium materials. The smartphone therefore features an aluminium frame, while the front and back showcase robust, particularly toughened glass panels with a stylish reflectioncoated surface. Featuring a perfectly balanced weight distribution, the Xperia Z Ultra rests well in the hand for a comfortable grip from all angles. In combination with its innovative 6.4” Full HD display, the phone delivers a highly immersive media viewing experience to its users. Thanks to an innovative approach of integrating the sensor into the lens, it also allows crisp and perfectly clear pictures and videos with brilliant colours to be shot, even in bright sunlight. A refined design concept thus led to the emergence of a highly distinctive smartphone – innovative design is complemented by impressive multimedia capabilities.