On 28 December 1895 in Paris, the famous film screening by brothers Auguste and Louis Lumière changed the experience of public performances forever. The revolutionary Cinématographe of the time combined film camera, copier and projector in a single piece of equipment. The OBLX-55 LCD video wall is an up-to-date manifestation of this medium for presentations in public environments, offering easy-to-use modern technologies. It is a platform to create a wide range of media solutions by possible integration of user-driven packages such as touch, camera and free colour-selection. The freestanding modular concept is the core of the design. By enclosing all components and connections, this monolithic video wall achieves a very smooth, sleek and aesthetic appearance. The clear use of shape ensures a nice fit into various environments. Another impressive aspect of the OBLX-55 is that all elements have been developed to the finest detail: the profiling of the frame was designed to protect the sensitive LCD edges and to reduce the perception of screen gaps, as well as giving the entire system its rigidity. In addition, the modular configuration of the portrait and landscape formats allows indefinite horizontal extension. The stand of the OBLX is designed for maximum stability. Integration of 19” devices within the structure supports multiple use-cases. An intelligent design concept makes this LCD video wall an aesthetically pleasing asset to all corporate and public spaces. It is as elegant as it is user-friendly.