Alarm clocks play a crucial role in our everyday life. People interact with them almost every morning, turning it off when they are fully awake and ready to get up. The design of the Flip alarm clock interprets the act of turning the alarm off by lending the alarm clock a new interactive feature that adds a highly entertaining aspect to our everyday lives. The alarm function of this clock is turned off by simply turning the whole clock over, flipping it from the “on” side to the “off” side. The Lexon Flip thus eliminates the annoyance of fumbling for the “off” button in the dark. Fascinatingly, the time display also flips over when turning the alarm clock around, so that the time is displayed in correct orientation. The alarm clock showcases a compact, balanced design that rests well in the hand. Also pleasing to the touch are the touch-sensitive snooze and light functions that are intuitively activated by a soft swiping movement of the hand. The Flip is made of ABS plastic and available in a range of vivid colours. Featuring a rubberised finish, the alarm clock has an overall soft appearance and feel; it is easy to grasp and turn around even for users who are half asleep. The innovative design of the Flip alarm clock transforms a familiar item used everyday into a smart and friendly-looking object – making it a pleasure to experience every day.