The Nikon camera has a reputation for exceptional quality dating back to 1948. As it is also extremely easy to use, it rapidly became the camera of choice for photographers and journalists around the world. The design of Nikon 1 continues this tradition, but opens up completely new vistas for the future of photography. The carefully thought out Nikon 1 concept focuses on the V1 and J1 cameras whose lenses can easily be interchanged thanks to an innovative changing system. These cameras are compact in size. They are perfectly balanced for the photographer’s hands. All controls are easily accessible and the use of the innovative technologies this camera offers is logical. Ultra-sensitive CMOS sensors, a hybrid AF function, as well as intelligent recording modes create the right conditions for a new quality of photos and film sequences. The “moving snapshot” function offers additional, innovative possibilities. This combination of single and fully-HD slow motion frames makes it possible to take photos of enhanced quality. In addition, a “Smart Photo Selector” automatically selects the best images from a succession of temporarily stored pictures. The ability of these cameras to “work” with light is also amazing. The Nikon 1 can manipulate available light to ensure optimal photo quality. As a result they are effective and reliable even under very poor light conditions.