This tile has been endowed with properties that improve the environmental conditions in a room. It attracts humidity and reduces unpleasant odours and even harmful substances. As an on-demand product, its appearance can furthermore be varied through customised printing. Users can even select their own artwork or choose from a vast selection of edi­torial photographs provided by Getty Images. Installation is easy; the tile is equipped with a magnet so that it can be attached to the steel backing supplied with it.