Pop is a digital radio range with the aspiration to reinvent radio for a new listening experience. Its essential design features were derived from findings about how people use and interact with the medium of radio. The result is a series with three products varying in size. All of them are characterised by easy access through the large button on top. Once the button is pressed, the radio will automatically tune in to the last station listened to, with the volume previously set. Bluetooth connectivity and a rechargeable battery complement the equipment.