The BR-1X portable speaker is designed to appeal to young people who enjoy listening to music either alone or with friends. A particularly attractive feature of the speaker is the option to create a “sound chain”: up to ten speakers can be daisy-chained together, horizontally or vertically, to increase the volume level. Other practical features are the robust hand strap, two inter-changeable, colourful silicone jackets with integrated volume controls and Bluetooth connectivity.