In one of the most exclusive and highly frequented shopping streets in Munich is a showroom which is only 50 sqm large. Its spatial concept aims to portray the idea of “inside and outside”. The showroom is divided into two areas by a suspended “second skin” creating the showroom interior and the shop window. Both areas can be used to stage changing exhibitions of seasonal displays which are intended to transform the room and at the same time accentuate the brand. The effect is heightened by a mirror that reflects the wall so as to “cocoon” the visitor in an all-round experience.