Aron Alpha is the first consumer instant glue in Japan released in 1971. Aron Alpha became well-known through TV CM with novel ideas and strong impacts, and made a new market which is the strong and fast glue enough not to believe. The rocket-shaped container, the symbol of Aron Alpha, improved the shelf life because the desiccant attached to the container prevents the chemical reaction with moisture. In addition, the inner container is designed so that consumer can easily adjust the application point and amount. Aron Alpha has been received well as the top brand of instant glue for years.