The 60VISION is a project to develop manufacturers to carry on rock-solid fabrication of universal standard product items that are not governed by distribution channels, and markets where the products can be sold steadily. Products created out of enthusiasm for making goods to global standards during the 1960s were sought out, resurrected together with the commitment to craftsman-quality manufacturing at the enterprise level, and re-introduced into the market. The project embodies a consistent concept extending from identification of products through branding activities and improvement of distribution and marketing networks, to market development, and brings together 12 participating manufacturers in a cross-industrial joint project.