Every Canyon tells a story: The branding agency KMS TEAM designed the "We Ride History" storybook to mark Canyon’s 30th anniversary. The personal stories of company employees tell Canyon’s history of success – the development from its early beginnings in a garage to becoming a leading international bike brand. The book presents 150 curious and moving Canyon crew stories that represent the company’s passion, team spirit and great vision. The streamlined, simplified design features a great deal of contrast. The employee names are in larger type to underscore the significance every individual plays as an important part of the company.