The main focus is on the aesthetic presentation of one selected product, which should mainly attract the attention of designers and architects. The forest as a place for perfect acoustics was the inspiration for the “Forest Calm” concept. A deciduous forest with real tree trunks and tree crowns made from acoustic ceiling banners satisfied both, the aesthetic and the functional aspect and created a silent atmosphere at the stand. Different features for communication and visitor information are subordinated to the overall concept. This approach is provocative in a positive way, including Ecophon-yellow birdhouses and wooden benches.