The Power 10 Formula line is It’s Skin’s main product, and it best fits the brand concept of offering clinical solutions. The concept is to provide users with 10 different customized solutions for various skin concerns. In keeping with the concept, the main motif of this packaging design is the symbol of a chemical element, which was motivated by dermatological aspects of the brand concept. Dimensional graphic elements and vivid fluorescent colors are used to help customers easily recognize the product's benefits and make a strong visual impact.