For the opening events of SALADAENG ONE, the developer wanted to have a souvenir that shares a classic yet sophisticated design experience with its guests to boast the brand's outstanding concept and design. However, the developer expected more than 350 guests at the opening events (including guests at the press conference), therefore it left quite a limited budget for the production of the souvenirs. To solve the limitation of budget allowance while still boast the brand's key message, the design team picked "chocolate" as the souvenir for the brand due to its reasonable cost of production yet classic enough to be a gift.