Urban Taste & Beyond (UTB) is one of the leading coffee manufacturers in Korea with over 10 years of experience. We have created a unique identity that captures UTB’s core values, with the use of flexible design and dynamic comprehensive branding. The visionary identity of UTB had been meticulously reflected in its marketing products. The remark of a contemporary vision has been symbolically infused into the design to convey a contemporary impression, yet loosely coupled with elements of authenticity and tradition to aid in the distinction of the brand.