Mainz 05 is a professional and popular football club, but had suffered losses to its fan base for various reasons and was now looking to increase appeal and to shape its identity, including adopting a new and fresher design. Our approach has only a few basic elements, but a maximum scope of potential combinations. It also can be adapted naturally to a wide range of formats and devices, whether digital or analog. A real novelty for a football club: The direct connection of the corporate design and corporate font.