Athé Beauty is a premium vegan cosmetic brand with a philosophy of making 100% authentic products. The packaging starts with simple geometric figures, the basic circle and square, which are interpreted and varied in a design that expresses luxurious modernity. Very thin, intricate metal strips add a contemporary flair to the look. The cap's soft curves are feminine and express tender sensibility and attentive beauty. The soft color scheme conveys honesty, purity, and luxury. Environmental paper communicates brand identity with an artist touch and points the way for a new direction for luxury.