The spirit of Acer Predator’s 2019 Summon Your Strength video campaign is one of adventure and inclusiveness, the opportunity for gaming to offer adventure and a sense of community. To communicate this we used a face paint motif and “join your tribe” theme which, along with Facebook AR filters, allows the audience to join the protagonists in the videos. The result is a strengthening of the bond between the Predator brand and their loyal tribe of gamers. Through the use of boldness and humor in expansive, beautifully rendered action scenes, the video shows the struggle of battling the problems of overheating.