Tous les Jours gourmet cake packaging needed to be upscale for gift giving. The brand offers castella, pound cake, and roll cake so each packaging type is shaped like the product inside: round for roll cake, square for castella, and a loaf shape for pound cake. The package colors represent the different flavors of the cakes. There are also many hidden functions in the packaging. The outer package is slanted so that customers can easily distinguish the different products from the side when they are stacked up. The shape also makes it easy to pull out one cake from the bottom of a stack.