Friction is the greatest enemy of salespeople. Today, people in sales spend too much time on busywork: logging activities, pulling data from different sources, and wrangling people to move deals forward. All this friction cuts directly into precious time that is better spent with customers. The Sales Cloud app removes this friction so that the salesperson gets back to doing what they do best, mainly growing and winning customers. This early iteration has a streamlined focus on pipeline management, and seamlessly brings together CRM, messaging, and voice intelligence.