'VERGISSMEINNICHT - filmagentur für erinnern' (film agency for memories) makes biographical films for people who want to tell their story and preserve it for themselves or others (because they face senility or imminent death). The challenge was to convey seriousness, professionalism, and value quickly and clearly and to address various target groups (both old and young). The result is a solution whose creative guiding idea imitates the flexibility of memories: the source of the formal language is a dynamic logo that can take on more than 50 different variants and yet retains its recognizability.