China has yet to witness the creation of a strong consumer product brand with a clear brand image. Yidian is an attempt to change that, a Chinese household and consumer products brand that offers high quality, affordable prices, and an attractive, straightforward aesthetic. Very few manufacturers understand the importance of branding. Yidian, a word in Chinese to say “a little bit more,” sends a message about how to make life just a little bit better through practical and yet meaningful household product design.