The KakaoPage Brand Kit Project (KP) was designed to convey the culture and philosophy of the brand to new and existing members from the moment they join. The Project delivered KP’s vision and values through various brand items for practical external and internal use, such as name cards and stationery. KP was expressed in typography using service categories as design concepts. The culture and philosophy were expressed with “1%” stickers, which refers to daily growth through meticulous operation as well as slogans reading “We Are Original!” across the kit. Witty stickers and stationery used throughout the office were designed in one tone.