The Sprengel Museum Hannover is one of the leading museums for 20th- and 21st-century art. We were commissioned to develop its new corporate design. We created a recognizable visualization that is true to the brand. It appeals across generations and on a multimedia level. According to the requirements of the brand, the visual identity allows for the design of image-media such as exhibition-related communication. The visual qualities and visual system of the tool we provided work well for the presentation of contemporary art and support the museum’s communication activities.