The packaging incorporates elements of Nanshan Artisans’ brand logo and 12 zodiac animals illustrations. Sets include 2, 6 and 12 bottles of liquor decorated with the signs from the Lunar New Year. The package also contains 2 liquor goblets with silver zodiac bases that can be used to drink liquor or double as zodiac decorative objects. This dual function creates an emotional connection between user and brand. All materials are environmental and the packaging has been designed to be recyclable.