Grower's Cup can best be described as a modern teapot. It brings the best attributes from a teapot in terms of extraction and delivers a filtered gourmet brew. It also delivers the convenience of a teabag, as the consumer can carry it anywhere as it is lightweight. It's safe and easy to use. Just add 400 ml of hot water and let it brew for 1 to 5 minutes. Furthermore, the packaging allows for a decent amount of information to be communicated. The filter has been designed well thought out: when the consumer has served the first cup of tea, the remaining tea is below the filter and the brewing process stops. This tea brewer is reusable.